School funding through trusted business sponsorship.
Bookbag is the advertising channel that funds primary schools. Trusted businesses reach families through printed activity resources, and schools earn 60% of every campaign with no extra work. Free to schools for ever.
A new kind of media platform
Most marketing spend flows to digital platforms and leaves communities behind. Bookbag routes it differently into schools as direct funding.
Advertising that earns its place
Google, Meta and Amazon took over £30 billion of UK ad spend in 2025. Businesses deserve a channel they can trust, measure, and tell a story about. One with school endorsement and an ESG story no digital platform can replicate. Bookbag is it.
Schools receive real funding
60% of campaign revenue goes directly to the school. £180 per campaign. Most schools participate in 10–20 campaigns per year, earning £1,800–3,600 in flexible funding for resources, CPD, enrichment, and emergency repairs.
Communities grow stronger
Money that would have gone to Meta or Google stays local. Families receive offers from businesses their school has vetted. Communities benefit when commercial activity funds education, not ad networks.
What lands in a bookbag
Every Bookbag campaign is a printed take-home from a trusted business. Small brands running one or two schools typically choose from Bookbag's ready-made assets: scavenger hunts, colouring pages, spot-the-differences, seasonal puzzles. National advertisers with their own creative teams commission bespoke print at scale, from puzzle books to sticker campaigns to richer, higher-production creative that only physical media supports.
Either way, the campaign runs across the same network: primary schools across the UK, into the hands of families, endorsed by the school that sent it.
The brand's message sits alongside the activity, never on top of it. No landing pages. No app installs. No tracking pixels. Just a moment together at the kitchen table, and something worth keeping when it's done.
Bookbag in practice
Businesses design a campaign in the Bookbag platform, pick a set of schools by location or demographic, and pay for the run. Schools receive an approval request, review the artwork and audience, and either approve, ask for a change, or decline outright. Approved campaigns are printed by our partner and posted directly to the school in class-set quantities.
Bookbag handles safeguarding, print, delivery, and payment. Schools get roughly 15 minutes of admin per campaign. Businesses never see a school's contact list.
For schools. For businesses. For communities.
For Schools
Earn £180 per campaign by sending branded activity sheets you've approved home in pupils' bookbags. Most schools run 10–20 campaigns per year. That's £1,800–3,600 in flexible funding with less than 15 minutes of staff time per campaign.
Bookbag for schools
For Businesses
Reach primary school families at £1.20 per household, with school endorsement built in. Genuine at-home dwell time, 60% of your media fee funding education directly, and a PR story that delivers reach way beyond the campaign itself.
Bookbag for businessCommon questions
For schools
Is Bookbag free for schools?
Yes. Always. Schools pay nothing to join and earn £180 for every campaign they approve. No subscription, no minimum campaigns, no penalty for declining an offer.
What if a campaign isn't right for our school?
Decline it. There's no penalty, no obligation, and no visible record to the business. Bookbag routes the campaign to another school that fits.
For businesses
How much does a Bookbag campaign cost?
£300 per school for the media sponsorship, plus £50 per school for print and fulfilment. Pick as many or as few schools as you want. No minimum spend.
Can I choose the schools for my campaign?
Yes. Pick schools by location and demographic before submitting. Each school reviews the campaign independently, and you only pay for the ones that approve.
Ready to get started?
Whether you're a school looking for new funding or a brand ready to reach families in a meaningful way, we'd love to hear from you.
Get in touchShare Bookbag